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Happy Tails Travel had outgrown their existing solution and was in need of a rebuild and CMS migration. They had a large amount of content already and had plans to add a blog to boost SEO. They also needed many design and UX refinements, and an ongoing maintenance agreement to keep their new site up-to-date.
The focus of the website was to funnel users to the pet travel form. All sales leads and inquiries started there, which meant we needed to ensure that this call to action was prominently featured throughout the site.
We also knew that we needed to handle the CMS migration in a way that would allow the site to grow with Happy Tails' business and adapt to the ever-changing climate of pet travel. Happy Tails needed to be empowered to add content and pages to their own site without our intervention, and so we knew it was crucial to avoid using opaque solutions with counterintuitive interfaces.
We rebuilt Happy Tails Travel from the ground up on the Sitefinity CMS, which allows for easy content management and efficient development. Lead-ins to the pet travel form are present throughout the site, and Happy Tails' huge store of informative content is kept organized and always within the user's reach.
Happy Tails Travel continues to receive support from Desert Lab Studio for content management, coding tweaks, and regular site updates. In addition, we provide them with monthly internet marketing reports and suggestions to improve site performance and search engine ranking.
Our continued support and monthly check-ups have allowed Happy Tails Travel to thrive in an ever-changing market, and for their site to experience steady, sustainable growth.
The bar graph compares user engagement in the year of 2014 (the year following the new site deployment) to that of 2018.
The bar graph compares new user acquisitions via organic search in 2014 to those of 2018.
The pie graph breaks down new user acquisitions via organic search by source (Google, Bing, etc.).
The bar graph compares the number of pet travel form submissions in 2014 to those of 2018.
Happy Tails Travel Inc. has enthusiastically used Desert Lab Studio for years, beginning when they were first known as Simply Bits. We have trusted Desert Lab Studio for our website, marketing, and client inquiry form needs. Each request we send their way is treated in a timely fashion and we enjoy seamless service each time. They have helped in the success of our company, due in part because our website is our biggest means of letting people know what we do. In addition, they help ensure potential clients can contact us and that we get the necessary information to see how we can best provide service to each potential client with the use of our client travel form and integration into a customer relationship management program. We have no need to do paid advertising, because of the ease of navigation and focused content of our website. Desert Lab Studio is responsive, helpful, friendly, professional, and provide very personalized service by working with our staff in any capacity that is needed. We consider Desert Lab Studio an integral part of our team, and look forward to continuing our growth and success alongside that of Desert Lab Studio.
Whether it’s resource and capacity planning, solution implementation, or the end-to-end management of business systems and product design, Desert Lab Studio solution experts are available to help reduce overhead and ensure the success of your business.