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Pet Doctor came to us as they were changing their marketing approach to digital, and were in need of a website redesign to complement that change. Additionally, they needed their site to be fully mobile-responsive, and to adhere to modern search engine optimization practices to drive user acquisition.
We began Pet Doctor's site redesign by asking a couple simple questions: What is the most important thing a user can do on their site, and what is the most important information a user should know?
Pet Doctor's primary goals were to inform the user about their clinic and to increase referrals from their website to their walk-in clinics. We knew we needed to build a solution that was not only flexible—allowing for Pet Doctor to add locations to the website easily as their business grew—but intuitive for the user to navigate and for Pet Doctor to maintain.
We built Pet Doctor's new, mobile-responsive site on the Umbraco CMS, which allowed for painless content management, development, and expansion.
Primary calls to action were placed at the very top of the page and above the navigation, emphasizing the most crucial interactions a user can make: becoming a new patient and shopping their online pharmacy.
Informative, content-rich pages are coupled with engaging photos and illustrative icons. Generous use of white space keeps the user focused and engaged.
Mobile-responsiveness is built into every single template, which means that Pet Doctor's site is free to expand with little to no developer intervention.
The site is also search engine-optimized, and detailed internet marketing reports are sent to Pet Doctor monthly to keep them informed of their site's performance.
The bar graph compares user engagement in March-December 2016 (just after the new site was deployed) to those of the same period in 2018.
The bar graph compares unique page views in the period of March-December 2016 to those of the same period in 2018.
The bar graph compares new user acquisitions by organic search in the period of March-December 2016 to those of the same period in 2018.
The pie graph breaks down acquisitions in the latter period by source (Google, Bing, etc.).
Pet Doctor has been working with Desert Lab Studios since around 2014. Desert Lab consistently manages the growth and changing needs of our small business, making our web presence and digital marketing footprint among the best in our industry. They have an intelligent and creative group employed there. Because of the analytics, reporting, and development they offer, our business is more valuable and accessible to the public. They are willing to experiment and learn new things as questions that come with growth arise. They are great at thinking outside the box and they will figure out what you need as a client. Partner with them on your digital enterprising needs and you cannot go wrong.
Whether it’s resource and capacity planning, solution implementation, or the end-to-end management of business systems and product design, Desert Lab Studio solution experts are available to help reduce overhead and ensure the success of your business.